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Trademark

A registered right to a name or logo for particular goods or services, granted in the US by the USPTO; separate from forming a company.

The short answer, then the detailChecked September 2026

The detail

What it means in practice.

Forming an LLC puts the company name on one state's register and nothing more. A federal trademark from the United States Patent and Trademark Office protects a brand across the US for the goods or services it's registered for, and it's what Amazon Brand Registry and most platforms rely on. A US LLC can own one, and an applicant based abroad has to file through a US-licensed attorney.

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